Identification of key reflexive components of the decision-making process by consumers in the manifestation of herd behavior in the product markets

The concept of herd behavior of consumers in the product markets was determined. Key reflexive components of the decision-making process by consumers in the manifestation of herd behavior in the product markets were identified. The necessity of using the revealed reflexive components in the process of constructing the functions of reflexive choice and predicting the results of managing the herd behavior of consumers in the product markets was determined. Prospective directions of researches were selected.