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APPLIED RESEARCH IN THE CONTEXT OF NEW QUALITIES OF LINGUISTIC KNOWLEDGE

Journal: GISAP: Philological Sciences (Vol.1, No. 2)

Publication Date:

Authors : ;

Page : 60-63

Keywords : applied linguistics; linguistic research tools; ideological discourse; quality of knowledge; contextual knowledge; institutional knowledge orientation;

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Abstract

The problem of improving of tools of applied linguistic research is considered in the article. Main thesis: the linguistic knowledge becomes one of effective instruments of applied research in the context of linguistics and frontier sciences thanks to its new qualities ? contextuality and institutional orientation. This thesis is justified and argued by results of studies of community of the context of knowledge of ethnomethodology and pragmalinguistics; examination of the ideological portrait of Kazakhstan company ?Kazakhmys? on the site, the analysis of the ?Great Silk Road? concept as a mean of advertising. As linguistic tools of applied research knowledge of lexicology and conceptology, techniques of the component, conceptual and discursive analysis, cognitive modeling of information space are presented.

Last modified: 2014-06-22 15:53:35