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Value Based Pricing- New Concept

Journal: PharmaTutor (Vol.2, No. 4)

Publication Date:

Authors : ;

Page : 37-42

Keywords : ;

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This article involves discovering how Value-Based Pricing(VBP) is creating a buzz in pharmaceutical sector. The goal is to make people understand what is exactly VBP. It will give valuable information regarding various pricing policies in pharma & pros & cons of VBP. Article also includes brief implication of this policy in UK health sector where this policy has been applied recently.

Last modified: 2014-06-24 13:00:06