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Value Based Pricing- New Concept
Journal: PharmaTutor (Vol.2, No. 4)Publication Date: 2014-04-01
Authors : S Singh;
Page : 37-42
Keywords : ;
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Abstract
This article involves discovering how Value-Based Pricing(VBP) is creating a buzz in pharmaceutical sector. The goal is to make people understand what is exactly VBP. It will give valuable information regarding various pricing policies in pharma & pros & cons of VBP. Article also includes brief implication of this policy in UK health sector where this policy has been applied recently.
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Last modified: 2014-06-24 13:00:06