A study on consumer awareness and preference of urban tourists in Nagpur towards Agritourism

Agritourism may be a new concept for people in Vidarbha region in eastern region of Maharashtra, but it is not new to the world. Even if we look at western belt of Maharashtra, we find the growing awareness and preference for awareness of agritourism. Considering the social aspect of agritourism and its great help to the farmers as a financial support, there is a need to create awareness for Agritourism in Vidarbha. Consumer adoption as a well established concept has sequential steps from awareness, interest, evaluation, trial and final adoption for usage of the product or service. For consumers in Vidarbha, need is to find out the status of initial two steps i.e. awareness and interest. To find out this status, researcher has conducted a survey making the research boundaries specifically confined to Nagpur considering Nagpur as a representative cluster of cities in Vidarbha. Efforts are done to find out awareness and preference (interest) for agritourism for the sector of weekend tourists in Nagpur city