E-Commerce Technology Usage in Business Processes in Tanzania: Is There a Significant Gap in Perceived Value and Perceived Risk?

In Tanzania e-commerce opportunities can be a meaningful approach for business firms to be able to compete with business enterprises with the lowest possible costs and international penetration. This study aims to analyze the application of e-commerce from the angle of value to riskanalysis on business processes in Tanzania. The methodology employed in the form of survey, where questionnaire from a sample of 132 companies in Dar-es-salaam were collected. The study provides new findings on the relationship between perceived value and perceived risk. There is still a positive correlation between the two variables, however, the Gap between them is not significant. This study has highlighted the practical importance of business enterprises to encompass e-commerce technologies to look at the broader picture. Benefits like cost reduction and profit maximization, increased efficient and effectiveness of operation, market expansion are likely to be gained with wider e-commerce usage. There are a couple of limitations to the study; Financial and time constraints, also, the research was only based in Tanzania using third party contacts.