Pragma-communicative analysis of evaluation as a fundamental instrument of forming intentional intersubject dialogue

The article carries out a complex pragma-communicative analysis of the category of evaluation as a predominant component in the formation of intentional intersubjective communication. At the beginning the authors provide the definitional analysis of the “evaluation” notion on the basis of which they consider the classification of the category within modern linguistics. Further the authors investigate the pragma-communicative validity of evaluation and its dominant character in the discursive space of business media. The authors draw conclusions about the need of creating new classification structure, pragma-classification of language units in discursive media space.