STRATEGIC MANAGEMENT OF CUSTOMSLOGISTICS ACTIVITIES: INNOVATION, INTEGRATION AND REGIONAL ASPECTS

The article outlines conceptual approaches to the formation of a strategy for managing customs-logistics activities based on innovative transformations in the customs sphere and establishment of integration interactions of regional participants in transboundary activities. The relevance of innovation activities of participants in transboundary management acting as a determinant of the development of transboundary business is justified; the reasons for restrainment of the given process are identified. The methodological principles of innovation development of customslogistics link are revealed, the target orientations and tasks of innovation development of customs-logistics activity are shown. Special attention is paid to methodological aspects of the development of strategies for innovation development, analysis technology of innovation activities of the customs-logistics link. The author's vision of an innovative development model of the customs-logistics link is presented. The conceptualization of the essence, trends and advantages of development of regional integration relations, which entail logistic optimization of transboundary business processes, is carried out. Hierarchical platforms of business integration in the field of transboundary business are structured and their description is given at the macro and micro levels. The conclusion is made about the prospects of integration in customs-logistics sphere due to receipt of multiplicative income from the cooperation of participants in customs-logistics activities. The strategic role of managing the logisticsoriented modernization of the customs sphere and related business processes in solving a large number of economic and social problems of modern society is stated.