ANALYSIS OF E-BUSINESS TRAVEL AGENCY RISK IN INDONESIA

The purpose of this study is analyze the perceived risk in purchase intention ebusiness travel agency risk in Indonesia. In this study the independent variables are financial risk, product risk, social risk, physical risk, psychological risk, time risk dan information security and privacy risk, and the dependent variable is e-business travel agency. This research is a kind of quantitative research. The type of data used is the primary data obtained by distributing questionnaires directly to the Indonesian people. The total population of 17 million people and the number of samples in this study 400 people are respondents using simple random sampling technique. Statistical analysis used in this research is multiple regression analysis. The result show that product risk and information security and privacy risk significantly affect e-business travel agency. On the other hand, financial risk, social risk, physical risk, psychological risk, time risk do not significantly affect e-business travel agency