ANALYSIS OF CHANNELS AND MARKETING EFFICIENCY OF LOCAL FISHERIES IN MERAUKE

Marine fisheries is one of the dominant agricultural sub-sectors in Malind District, Merauke Regency. An activity related to fisheries has parties who play a role in both the production process and its distribution. In an effort to increase income at the level of local fishermen in the Malind District of Merauke Regency, a study of channel analysis and marketing efficiency for the catch of local fishermen is needed. The objectives to be achieved from this research are Analyzing channels and the efficiency of marketing the catch of marine products of local fishermen in Malind District, Merauke Regency. The method used in this study is Survey. The marketing output data for local nelyan sea catches in the Malind District of Merauke Regency in this study are very descriptive by using the Participatoriy Rut Appraisal (PRA) method with the Snow Ball sampling approach in which local fishermen are the starting point. The sample in this study were 30 fishermen, 3 collectors, 3 wholesalers, 3 retailers through the snowball sampling technique. Data were analyzed descriptively against distribution patterns and margins of capture fish marketing. The results of the study are in the Malind District there are three distribution patterns, namely first; fishermen to collectors to wholesalers to retailers to consumers; second, the fishermen to the traders to the retailers to consumers; third, fishermen to large traders to retailers to consumers. The lowest marketing margin occurs in channel III, which is Rp.3,120 and Farmer value 'highest share of 88.90%, effective marketing channel efficiency occurs on channel III with farmer value "highest share compared to marketing channels I and II.