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The methods of managing the originality of innovative product
Journal: Vestnik of Institute of Economic Research (Vol.12, No. 4)Publication Date: 2018-12-01
Authors : Kalyuzhnyy V.V.;
Page : 169-175
Keywords : innovation activity; ideas; selection; business idea; innovative product; development; product range;
Source : Download Find it from : Google Scholar
Abstract
The article critically reviewed the traditional approach to selecting a business idea, further basing on which the innovative product would be created. Starting innovative activities on releasing new products, it is recommended not to dwell on one selected business idea, but to develop it into a product range and to release the modifications to the product market gradually, thereby prolonging the active phase of the innovative product’s life cycle.
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Last modified: 2019-06-26 12:56:03