A STUDY ON CULTURAL REPRESENTATION OF WOMEN IN TAMIL FILMSJournal: International Journal of Communication and Media Studies (IJCMS) (Vol.9, No. 3)
Publication Date: 2019-06-30
Authors : R. Preetha;
Page : 143-148
Keywords : Tamil Films; Cultural Representation & Construction of Images;
India is a country of diverse culture varying from region to region with different linguistic patterns. Indian films have frequently encountered globalized forms of cultural expression. Globalization made drastic changes in the Indian media industry. Regional films like Tamil movies play a significant and unique role in creating an impact on culture especially in shaping the society. Tamil movies were appreciated as the best movies by experts and by their regional people. Representation and portrayal of women in Tamil films changed dramatically in the last few years and have created a big impact. The study aims and explores at analyzing women's role in Tamil film and the emerging trends by how women is been represented in films creating an impact on various cultural factors like local culture, image portrayed, career, family relationships, education, decision making. The study uses qualitative method of research design to critically examine and analyze the cultural representation of women in Tamil films through in depth interviews.
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