Analysis on the Social Network Relationship of Jiangsu Cultural Consumers: Taking Tourism Consumption as an Example

Since the reform and opening up, China's economic development has made remarkable achievements, and the people's living standards have been greatly improved. After meeting the basic living needs, residents have begun to seek higher levels of consumer demand. People begin to pay attention to improve personal cultivation, enjoy life reasonably, and cultural consumption, as a high-level consumption demand of people's spirit, gradually comes into people's vision. 19th CPC National Congress's report clearly points out that in order to promote the development of cultural undertakings and cultural industries and meet the new expectations of the people for a better life, rich spiritual food must be provided. Jiangsu Province, as a major economic and cultural province, Have good The foundation of cultural industry development in Jiangsu Province, but there is still insufficient consumption in the development of cultural industry in the whole province. Therefore, it is necessary to adjust the development strategy of cultural industry and further guide cultural consumption. It has theoretical value and practical significance to promote cultural consumption in Jiangsu Province