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A Customer Centric Indian Banking System: An Assessment of Marketing Strategies & their Impact on Quality of Service in Public & Private Sector Banks

Journal: International Journal of Scientific Engineering and Science (Vol.3, No. 4)

Publication Date:

Authors : ;

Page : 76-81

Keywords : ;

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The banking system in any country has a pivotal role to play in the progress of its trade, commerce and economy. It is not possible to think of modern society's survival without an appropriate and reliable banking system. Like any other segment of marketing, banks also face tremendous challenges while marketing their services in the cut throat marketing world.

Last modified: 2019-10-02 23:06:16