Design of a Proposal for the Restaurant Sector of the Municipality of Apizaco that Generates value in Decision-Making Through Geomarketing

The restaurant industry had a significant decline in demand affecting the service sector in the years 2008 and 2009 according to (INEGI, 2014) indicating that the life expectancy of the restaurants remains very short and that is why this study was made. The purpose is to carry out an analysis from the point of view marketing, taking into account the restaurants of the village of Apizaco, which helps to know if the use of the Geomarketing through its tools has a significant impact that can benefit the sector An analysis of supply and demand for this produced two instruments and in this way we are able to identify the potential opportunities in the industry taking into account the Geomarketing and know the areas that have not been taken into account, will focus mainly on the use of ICT's and social networks which are taking force to drive business regardless if they are small or are already consolidated As result obtained that less than 59 % of the business is not familiar with Geomarketing hardware which prevents them a growth on the market. In the end, a proposal is realized taking into consideration the results that threw the questionnaires of the establishments and of the clients to identify the needs that present the above mentioned establishments and the opportunities that they have of growth, this way to help to make better decisions inside the restaurant industry in the municipality of Apizaco so that it remains and keeps on growing.