An Analysis of the Influencing Factors of Network Culture Industry

With the rapid development of the third industry and Internet technology, the soft power of culture is becoming more and more concerned by the state, and the network culture industry is becoming an inevitable trend. Under the new normal of economy, people's living standards and quality of life are improving, and people's consumption of culture is increasingly high, gradually changing from offline to online, so as to meet their convenience. Firstly, this paper introduces the current situation and development background of the network culture industry, and analyzes the characteristics of the innovation of network culture industry. Secondly, the factors affecting the network culture industry are analyzed according to relevant data, and the linear regression analysis is carried out for these influencing factors. Finally, the correlation of these factors is analyzed, and Suggestions are given to the network culture industry to promote the rapid development of the network culture industry.