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Journal: Zbornik Veleučilišta u Rijeci - Journal of the Polytechnic of Rijeka (Vol.4, No. 1)

Publication Date:

Authors : ; ;

Page : 79-96

Keywords : active methods of teaching; computer-based simulations; course materials;

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Modernisation of entrepreneurial higher education is one of the important elements of the overall economic and social development in the European Union and Croatia. The main purpose of this paper was to examine students' satisfaction and preference of introduced active teaching methods at the graduate level of the entrepreneurship study program at the Polytechnic of Rijeka. Research was conducted using a questionnaire developed with the aim of collecting primary data online. A computer-based marketing simulation represents the key active method of teaching, which was an object of analysis in this paper, besides a business case analysis and classic lectures, which were also implemented in the Marketing Management course. A statistical data analysis revealed several findings. First of all, it showed that the respondents still prefer a traditional teaching method, which received higher grades of satisfaction in comparison to active methods in a teaching process. Regarding the satisfaction with marketing simulation course material, students expressed high satisfaction with their clarity and usefulness, but the scope and complexity of those materials were not considered optimal. In terms of findings about the applicability of insights acquired during the simulation, they were ambiguous, as over half of the respondents found applicability possible, but the rest could not provide their evaluation of this issue. The overall findings of this research could contribute to the improvement of the existing insights in the advantages of marketing and business simulations, as well as to a wider use of methods of active and cooperative learning in higher education.

Last modified: 2020-08-03 14:53:47