The Relationship between Green Marketing Strategy, Corporate Reputation and Business Performance: An Empirical Investigation in Tourist Companies in Vietnam

This study aims to put forth and access a conceptual model about the impact on green marketing strategy, corporate reputation and business performance. This model relies on foundation theories as stakeholder theory, green marketing theory. By quantitative method was surveyed 218 tourist companies in Vietnam, we find that green marketing strategy has got positive impact on two factors- corporate reputation and business performance. Besides, factor corporate reputation has positive impact on business performance. From the research findings, some recommendations are accordingly prop