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Connecting: The Digital Way

Journal: International Journal of Mechanical and Production Engineering Research and Development (IJMPERD ) (Vol.10, No. 3)

Publication Date:

Authors : ;

Page : 13537-13546

Keywords : Digital Marketing; Consumer Delight; Sustainable Growth; Unique Differentiating; Customer Expectation; Lure Consumers; Customization; Target Market; Pay Per Click; Social Media Marketing& Online Advertising;

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Creating unique differentiating offerings is one of the key factors for attaining a sustainable growth and technology has and will continue to play a crucial role in it. Understanding customer expectations with innovative customization measures can certainly enhance growth opportunities for business offerings. Digital marketing is one of the tools used by various organizationstoreachandconnectwithitstargetgroup.Therefore,itishasbecomeimperative for companies to develop, update and continuously improve its offerings as per the market trends andpreferences.The paper focuses on meaning, scope, and few types of digital marketing tools.ItalsoincludesvariousdigitalmarketingpracticesadoptedbyOrganizationstolureandengage its targetgroup.

Last modified: 2020-10-01 13:38:55