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Green Marketing and Electronic Waste: a New Marketing Era in Challenging Times

Journal: International Journal of Mechanical and Production Engineering Research and Development (IJMPERD ) (Vol.10, No. 3)

Publication Date:

Authors : ; ;

Page : 12039-12046

Keywords : Customers’ Attitude; Electronic Waste; Green Marketing Impact; Management Of Electronic Waste; Environmental Friendly Products; Environmental Concerns;

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As of late, the idea of green marketing has developed as a world wide concern and it has hauled consideration of end clients, converted into strategy definitions and went to the manufacturers and advertisers. Green as a word and green marketing as a phenomenonis not any more a matter of decision, ratheritis of extreme importance to recalibrate our assembling and advertising rehearses just as use conduct so as to keep our earth sustainable and economical. It is joint obligation of each partner to paya premium for a solid biological system. India, home to world's second biggest populace does moderately more modern and strategic exercises and henceforth, green promoting needs more consideration. With the innovative progressions, it has become most extreme need to create green advances and items that are natural so as to limit mechanical and electronic waste for reasonable development and improvement. For the purpose of our study we have identified factors namely Three independent research constructs namely, Eco-Friendly Products (EFP),Environmental Concerns (EC) and Customers Attitude (CA)under the perception of Green Marketing (GM) for management of electronic wastes (MEW) through an extensive literature review that was approved and validated through the best possible exploration process.

Last modified: 2020-10-03 16:23:46