THE ESSENCE OF NEGOTIATIONS IN THE SUPPLY CHAIN

Cooperation between companies has existed almost always. Despite many forms of connections between them, the goal was one – effective delivery of the product to the market. Therefore, the idea of cooperation in the form of a value chain appeared on the market. With the inception of supply chain collaboration, other processes have developed that require individual supply chain members' continual placement. As a result, negotiations have become an invaluable element of practical cooperation in the supply chain. This article aims to present the theoretical and cognitive aspects of negotiation in the supply chain