Contemporary Trends in Marketing: A Pathway to Success for Modern Organizations

This research study is an attempt to provide the future and current trends in the area of marketing which can be important for the success and growth of the Modern organizations. This research paper is secondary in nature which draws lot of information from various secondary sources of data such as Marketing Journals, magazines, newspapers, research articles of marketing domain, reports, internet etc.In the last two decades the field of Marketing has observed and experienced majortransformation and change. Now the most important change is Marketing is moved more customer centric than the producer centric.As a result changes which have occurredin Marketing, there are many questions and issues are raised. At the apex of the list the question is‘Whether Marketing has achieved and attained the final destination and the goal or itsjourney will still continuefor some other destination?' and ifthe answer is yes, than what will be the nextdestinationfor Marketing to achieve?