Media and Society, Cyberculture and Cyberspace The Representation of the Subject in Social Networks – A Study on the Construction of the Artist the Weeknd

The present study sought to identify the representation of the “I” in the social networks of the artist The Weeknd, more precisely in his Instagram, through cyberculture and cyberspace and also through content analysis and semiotic analysis. Through the investigation and analysis carried out it was possible to conclude that from the perspective of Cyberculture, the artist makes his photographs available in a systematic and premeditated way and ends up reconfiguring the communication practices and the communicational landscape of the cultural industry. Luís Cardoso | Pedro Silva "Media and Society, Cyberculture and Cyberspace: The Representation of the Subject in Social Networks – A Study on the Construction of the Artist the Weeknd" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-6 , October 2020, URL: https://www.ijtsrd.com/papers/ijtsrd33498.pdf Paper Url: https://www.ijtsrd.com/humanities-and-the-arts/social-science/33498/media-and-society-cyberculture-and-cyberspace-the-representation-of-the-subject-in-social-networks-–-a-study-on-the-construction-of-the-artist-the-weeknd/luís-cardoso