Corporate Image Building through HR Practices: A Comparative Study on IT Companies in IndiaJournal: International Journal of Mechanical and Production Engineering Research and Development (IJMPERD ) (Vol.10, No. 3)
Publication Date: 2020-06-30
Authors : Renu Rana; Shikha Kapoor;
Page : 6827-6838
Keywords : HR Practices; Corporate Image Building; IT Companies; Human Resource;
This paper represents the impact of HR Practices on Corporate Image Building and shows the results of survey did on five selective IT Companies in India. The Survey was conducted on two hundred IT employees in the selected IT Companies showing that there is a strong relationship between HR Practices and Corporate Image Building respectively. The survey conducted on IT Companies suggested the new and creative HR Practices to build the strong Corporate Image. Further, those practices would be suggested to the IT leaders to consider and impose in their organization for building strong image in the competitive business market and invest more on manpower/human resource to gain the competitive advantage and good revenues in future.
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