Evaluating Impacts of a Six Factor Model on NLG (Nam Long) Stock Price – A Case in Real Estate Industry in Vietnam

Realizing the vision of 2020 becoming the Top 3 developers of urban areas, in the past half of 2019, Nam Long has announced urban development strategies, market expansion and business plans 2019. Variation of stock price in commercial banks in developing countries such as Vietnam will reflect the business health of bank system and the whole economy. Good business management requires us to consider the impacts of multi macro factors on stock price, and it contributes to promoting business plan and economic policies for economic growth and stabilizing macroeconomic factors. By data collection method through statistics, analysis, synthesis, comparison, quantitative analysis to generate qualitative comments and discussion; using econometric method to perform regression equation and evaluate quantitative results, the article analyzed and evaluated the impacts of six (6) macroeconomic factors on stock price of a joint stock commercial bank, Nam Long group (NLG) in Vietnam in the period of 2014-2019, both positive and negative sides. The results of quantitative research, in a six factor model, show that the increase in GDP growth and CPI and lending rate has a significant effect on decreasing NLG stock price with the highest impact coefficient, the second is decreasing the exchange rate. This research finding and recommended policy also can be used as reference in policy for commercial bank system in many developing countries.