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Consumers’ Buying Behavior Towards Point-of-Sales Promotion:A Literature Review

Journal: International Journal of Mechanical and Production Engineering Research and Development (IJMPERD ) (Vol.10, No. 3)

Publication Date:

Authors : ; ;

Page : 6105-6112

Keywords : Consumers’ Buying Behaviour & Promotion Techniques;

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Retailers and manufacturers, today are more interested in gaining an insight into consumers' buying behaviour through promotional instruments at point of purchase, in-store displays to getnovelclienteles and maintain the prevailing ones. This study gives an insight into the liaisonamongst consumers' buying behaviour and point-of-sales promotion techniques used by various dealers and manufacturers

Last modified: 2020-12-08 14:37:14