Customer Satisfaction on the Habitude of Mobile Banking – A Diagonistic Approach to Clientele of Coimbatore

The purpose of the study is to investigate determinants of mobile banking adoption based on an individual's benefits and cost of adopting mobile banking. There are several factors that determine the customer satisfaction of mobile banking in India and they are efficiency, security, cost effectiveness, fulfillment, problem handing and accuracy in result. This paper aims to find out the frequency of usage of mobile banking and the factors influencing on usage of Mobile banking. It also studies about knowledge about mobile banking. Mobile banking is one of the alternatives e-channels available to customers for quick and efficient service at time and place of their convenience. This paper examines consumer satisfaction for an electronic payment service as mobile banking and the factors influencing the adoption of mobile banking services.