Situational use of means of psychological influence in the work of the head of a secondary school

This article generalizes scientifically theoretical knowledge about management and its peculiarities, represents psychological mechanisms which an administrator uses to influence the staff, discovers the essence of psychological influence and its role in management activity, reveals the results of theoretical and empiric investigation of the means of psychological influence as an inseparable part of administrator's psychological competence. It shows the peculiarities of usage of the most effective and widely used means of psychological influence applied in management activity of the secondary school principal. The problem of influence of a manager on the staff is now very relevant, for management is an interaction between those who directs and those who are directed. That is why it is evident that in the process of interaction different forms of influence take place constantly. It is important that the influence should be conscious and purposeful. For the effective influence on the activity of the staff a contemporary manager should have a profound understanding of the psychological bases of management, the ability to provide conditions which stimulate an effective collective work in an organization. The results of the theoretic and empiric research show that in spite of the difference in age, social status or level of education, the most effective means of psychological influence are persuasion, suggestion, infection, affection and request. There are a lot of different classifications of the means of psychological influence. In this article we presented our own model of classification of the means of psychological influence according to the aim and environment of use.