INFLUENCE OF INTERNET BASED MARKETING ACTIVITIES ON DIGITAL CONSUMER’S MIND

This Study aims to see the changes that Internet based marketing activities have brought today in the mind of digital consumer and affected their purchase decision with regard to electronic item purchase. Internet based marketing activities have erupted from Virtual stores and Social Media in particular where users interact the most and apparel and electronic item is most searched category. The study is bifurcated into two parts. First explores the factors from domain of Social Media and Virtual Store usage by digital consumer where maximum Interaction happens followed by Confirming the same. Final Part deals with Influence of explored factors on Digital Consumer by studying them in light of demographics. It is an attempt to shed light for digital marketers specially in Electronic industry to understand techno savvy consumer mind and shape it to drive sales