A STUDY ON INVESTMENT PERCEPTION AND BEHAVIOURS OF MUTUAL FUND INVESTORS OF SALEM DISTRICT

The launch of innovative schemes in India has happened very slowly due to the investment perspective of the people and non-availability of infrastructure to promote the schemes. Risk adverse investors are keen to have capital protected investments with steady returns. Thus, bank deposits, post office deposits and gold are always preferred by investors. For many years' funds were more of a service than a product, the service being professional investment management. It's a need of an hour to investigate the perception of the investment towards the available investments. This study focused on various causes and reasons for selecting the investment avenues. Hypotheses framed to test the association between monthly income and monthly investment and awareness of mutual fund schemes . The results derived shows there is a strong association between monthly income and monthly investment in mutual funds among the investors. All age group have similar opinion on muthual gund schemes. Awareness of mutual fund schemes are significant