CUSTOMERS' SATISFACTION OF ONLINE SHOPPING MEASURED BY INFORMATION QUALITY AND TRUST FACTORS

There is a need to study whether consumer trust and e-commerce information quality are the answers to the question what drives customers' purchase decision and consequently their satisfaction. This gap in knowledge can be a significant concern, especially for Indonesian e-commerce consumers. Hence, we gather 400 respondents to participate in our research. By conducting descriptive quantitative research with the assistance of AMOS version 21 software, we demonstrate important antecedents of customers' purchase decision and its subsequent effect on consumer satisfaction. Our results show that among Indonesian e-commerce consumers, information quality is slightly more important factors compared to consumer trust.