A FIVE FACTOR APPROACH TO ONLINE PURCHASE DECISION: A STUDY WITH REFERENCE TO GARHWAL DIVISION OF UTTARAKHAND

As per a Google India report titled “Year in Search” there will be more than 650 million Indians on the web. Along these lines, Owing to this enormous development, the given examination centers around exploring the impact of five explored factors on utilizing internet based shopping in chosen locale of Garhwal division of Uttarakhand. The information for this investigation was accumulated utilizing direct overview with the assistance of an organized poll. The respondents having earlier web based shopping experience were chosen from various locale of Garhwal Division of Uttarakhand. A 650 example outline was picked for interest, yet just 600 respondents restored the filled poll inside multi month of discharging. The information was broken down utilizing SPSS. The measurable systems of examination that were utilized for the given investigation incorporate factor analysis to explore factors and regression analysis to examine the impact of these factors on internet purchasing conduct. This examination reveal that five factors such as product, service, security and privacy, person and website affect online purchase decision .All factors turn out to be critical except website factor. Thus, the aftereffects of this examination give an important reference to the e-advertisers to comprehend the elements impacting online buy choice.