IMPACT OF WEB CONTENT ON PROFITABILITY AND MARKET SHARE OF SELECTED NEWSPAPERS: A CASE STUDY OF UNITED ARAB EMIRATES (UAE)

As the world is getting further digitized it has become crucial to be up to date with current trends to ensure better survival. In fact, in order for organizations to survive among competitors, updating has become necessary. With this change an impact has been created upon almost every industry including the e-publishing industry, which found itself forced to adapt to the changes over the time period. Introduction of several new news apps and websites has even made the standardized newspapers rethink their publishing methods, and ultimately adopt e-publishing. This research paper analyzes the impact of web content usage among newspaper publications and also its impact on their business. Hence, this study is carried out among selective newspaper publications in UAE and also among selective readers group.