EVALUATING THE PSYCHOLOGICAL, TECHNOLOGICAL, CREATIVE ASPECTS OF ADVERTISING IN INDIA

The competitive marketing world of today requires advertising which plays a crucial role. The management of businesses often employs the three persuasive processes which are important & studied in this research; they are Psychological, Creative Advertising & Technological. To understand the effectiveness of the producers & sales company's work completely, these are necessary. Creative advertising attracts people to the market while advertising acts as communicator which informs consumers about a company's product or services. Marketing research, distribution, design, product conception, pricing & even advertising are the activities which are encompassed in the Marketing management which has a complex managerial process. There is an increase of Psychological, technological & Creative Advertising in this business conscious world and are becoming more relevant to the businesses in the current globalized & rapidly expanding market. Companies need to adopt creative strategies & innovations in their operations in order to survive the challenges of the ever expanding global market