Seaweed Cultivationn Business Development Strategy (Gracillaria sp) Through Spores Culture in Takalar Regency

This study aims to calculate income and determine alternative strategies for seaweed cultivation business development (Gracillaria sp) through spores culture in Takalar Regency. Using revenue, IE, SWOT, and QSPM formula analysis methods. The results showed that farmers in Sanrobone subdistrict earned a higher income of Rp.3,609,100 compared to Mappakasunggu District which earned revenues of Rp.2,234,500. While the total score of values in the internal matrix is 2.92 and the external matrix is 1.31. The combination of the two values indicates the position of the business lies in cell VIII or growth strategy. The right strategy is to use quality seeds to increase export value, optimize the region as a productive area, and provide stock of spore seeds for export needs. These three strategies can be implemented simultaneously, because they support each other.