DISCOURSE REPRESENTANTION OF THE ART PERSONAGE AND SEMANTIC UNITE “CUSTOM – UNUSUAL”

The article describes the correlation of essence and phenomena in concept-terminological complex of representation. The representation of concepts, images, personages in the definite types of discourse is characterized. Explicit and implicit support for some phenomenological traditions is marked. The attraction between the semantic sphere of text-discourse and the representation of the object is revealed. The explanative possibilities of such correlations are determined. The connection between discourse representation of personage and semantic relations, including supersystem, is fixed. The correlation of personage and like phenomena, the semantic relations and discourse representation is elucidated. The unite “custom – unusual” is used as base of such characteristics. The sense phenomena including “miracle”, “supernatural” are included in the field “unusual”. Two components of unite “custom-unusual“ support each other. The tradition and originality of representation are interrelated – contrast unite distinguishes the system of images and supersystem of discourse. The essence of representation and the essence of two it's kinds: distributive and integral - is realized in this difference. The versatility of combinations shows the representation of personages, “Cossack intellectuals”: two kinds may interrelate and form complicated unites