INFLUENCE OF ANTI–CRISIS REGULATION ON THE DEVELOPMENT OF FINANCIAL CORPORATIONS IN UKRAINE

The consequences of the financial crisis as a component of the systemic crisis in Ukraine negatively affected the economic performance of banking corporations. Movement to the ascending development trajectory of financial sector Ukraine is based on the implementation of innovative strategies of banking corporation anti-crisis regulation. The condition of sustainable development of the financial sector of Ukraine is the implementation of effective anti-crisis regulation by banking corporations. The system of measures banks crisis management provides meaningful impact of anti-crisis regulation to lower interest rates and to increase the availability of credit for businesses and individuals; to minimize the toxic loans in the loan portfolio; to form the sufficient amount of regulatory capital; to optimize risk management process. Ensuring of optimal capital redistribution in the national economy through the banking system makes relevant the modernization of monetary policy of National Bank of Ukraine in the direction of lowering the discount rate, optimization of the system of banking supervision and establishing economic requirements of banking activities, conducting of transparent refinancing and operations with bonds of the internal state loan of Ukraine (treasury bonds). The effectiveness of anti-crisis regulation in banking system is cumulatively seen in enhancing financial stability, reliability and solvency, increase confidence in the banking system of Ukraine. Synchronous implementation of macroeconomic and microeconomic innovative strategies of financial corporations anti-crisis regulation will provide the national economy and households with needed internal financial resources, their optimal redistribution and sufficiency. The article suggests ways of improving the long-term development of this segment of the national economy. The implementation of proposals on development anti-crisis regulation of banking corporations will force the economy development of Ukraine because the cheap credit resources for real sector entities wil boost the modernization of fixed assets, production capacities and increase the competitiveness of Ukrainian real sector entities.