DEVELOPMENT OF TOURISM AND RESORTS IN UKRAINE: TRENDS, PROBLEMS, PROSPECTS

The scientific work analyzes the state of development of tourism services in Ukraine, including the dynamics of tourist flows. The assessment of certain phenomena and processes in the sphere of tourism and resorts, which is formed under the influence of the dynamics of macroeconomic development. The main trends in the development of the tourist services market are revealed. The key problems of tourism and resorts development in Ukraine are identified. The main factors of formation of tourist potential of Ukraine are shown. Provisions on sustainable development of tourism taking into account modern restrictions are generalized. The priority directions of the state policy of stimulation of development of tourism are proved. Proposals were made to improve the state policy to support the development of tourism and resorts.