ECONOMIC AND ORGANIZATIONAL LEVERS TO INCREASE THE EFFECTIVENESS OF COOPERATION BETWEEN THE PEOPLE’S REPUBLIC OF CHINA AND UKRAINE IN THE FIELD OF TOURISM

Scientific work presents the results of the research status and problems of international cooperation People's Republic of China and Ukraine in the spheres of tourism, resorts and hotel industry, and provides suggestions and recommendations aimed at strengthening this cooperation with regard to the current state of relations between the two countries. And, analyses the normative-legal framework regulating the international cooperation of the People's Republic of China and Ukraine in the field of tourism, resorts and hospitality industry. The tendencies of the entry of PRC citizens in Ukraine. Identified key issues that can have a negative impact on the intensification of the tourist flow from China to Ukraine and from Ukraine to China. Identified visa restrictions, as well as on possible ways of mutual simplification of visa procedures (formalities). The revealed tendency of increase in the number of tourism products on the markets of tourist services of both countries, which provide the possibility of mutual visits. The most popular tourist destinations in Ukraine for citizens of China and of China to citizens of Ukraine. The possibilities of increasing tourist flows by increasing the potential for cooperation in thematic segments (types of tourism), including in the field of educational tourism. Identified opportunities for enhancing cooperation on attraction of opportunities of the Chinese organizations in the creation and development in Ukraine of a modern tourist resort and hotel infrastructure. Made evidence-based suggestions and recommendations to optimize international cooperation of the People's Republic of China and Ukraine in the field of tourism, resorts and hospitality industry. Perspectives of scientific research in this direction.