RESEARCH OF THE FACTORS THAT SHAPE THE COMPETITIVENESS OF UKRAINIAN BARLEY ON THE WORLD MARKETS

The method of factor analysis to identify the parameters of competitiveness of Ukrainian barley on the world markets is substantiated. On the basis of correlation-regression analysis based on the combination of methodological principles of competition theories and international trade, a list of the most important factors was formed, the direction and strength of their influence on the level of competitiveness of domestic barley were determined. Unlike existing models and concepts, this approach takes into account the complex impact of competitive forces, market size, and trading conditions, which allows a high degree of probability to achieve competitiveness of Ukrainian grain on the world markets. It was developed proposals for market participants' reaction to objective foreign trade conditions — market parameters, activity of competitors, and terms of trade. The expediency of intensifying export efforts on the markets of large capacity, which import barley from distant countries and are characterized by a high degree of business cooperation with Ukraine, is substantiated. The scientific novelty of the research is to improve the methodology of factor analysis of the competitiveness of Ukrainian barley, which results in an objective list of favorable and constraining factors, as well as substantiates the main reactions of market participants to their impact. The obtained model results and factor dependencies form a strong methodological basis for modeling and forecasting the competitiveness of Ukrainian grain on world markets, and allow developing scenarios of domestic market actors' response to the events and forces that accompany grain exports.