MARKETING ACTIVITIES OF INTERNATIONAL COMPANIES IN UKRAINE

Nowadays, in the conditions of intensification of competition between enterprises, the marketing activity of companies plays an important role, without which it is impossible to imagine their functioning. The success of the activity of enterprises, organizations and institutions depends directly on how they will adapt to changes that are constantly happening in the market. Operations in both domestic and foreign markets require a thorough analysis of competitors' activities, the ability to adapt to changes, and keeping up with current trends. Enterprises entering the international markets are beginning to engage in marketing activities, which contributes to the effective functioning of the company. The article explores the market research market volume from 2010 to 2019. The three leaders among international companies in the market of market research are identified and their total market share. The dynamics of the volume of orders for marketing research in the context of customers is analyzed. The type of customers that account for the bulk of marketing research orders is identified. The dynamics and changes in the volume of marketing services in Ukraine, such as Trade marketing, Merchandising, Trade programs, Loyalty marketing (Mailing, DB management, Contact-Center), Consumer marketing, Event marketing and Sponsorship, Non- standart communications (life placement, ambient media). The most up-to-date trend among marketing services is determined. The structure of the subject of requests for expertise to the All-Ukrainian Advertising Coalition for compliance of advertising with the legislation and the structure of requests in the context of regions of Ukraine are presented. Determined which areas of Ukraine made the most inquiries. It was considered why in 2019 there was a double interpretation of words and images during the use of flamboyant advertising. The rating of the All-Ukrainian Advertising Coalition Effie Awards Ukraine 2019 of the most effective marketing companies of 2019 among communication agencies, media agencies, holdings, advertisers and brands is considered.