FORMS OF INTERNATIONAL MARKET PENETRATION OF ENTERPRISES

The article considers marketing strategies, ways and forms of penetration of the enterprise into international markets. The main forms of enterprise participation in international markets are analyzed. The essence and significance of the marketing strategy of the company's penetration into foreign markets are determined. The process of formation of the marketing strategy of the company's entry into foreign markets is analyzed. The main groups of global strategies are considered: internationalization strategies, segmentation strategies and diversification strategies. The importance of segmentation as an effective tool for marketing activities and its features are studied. Alternative product strategies are considered, which provide for the formation of a strategy for existing and new products. Among them are the strategy of market penetration, the strategy of expansion (development) of the market, the strategy of new product development, the strategy of diversification. In the conditions of international competition in various areas, it is necessary to clearly define and classify management strategies in the implementation of foreign economic activity. Among them are franchising, export strategy and global strategy.