ANALYTICAL SUPPORT OF AGRICULTURAL ENTERPRISE DEVELOPMENT STRATEGY

Тhis article examines the theoretical essence of the concept of agricultural enterprise management development strategy, namely that the development strategy of agricultural enterprise management is a set of measures aimed at forming new areas of improvement in the agricultural sector of the economy in relation to further actions in the market. The current scientific trends in determining the analytical support and its importance during the operation of the business entity are analyzed. The issues of strategy are considered and the main aspects of ensuring strategic development at domestic enterprises are formed. The key approaches of the complex system of management of strategic development of the agricultural enterprise are established, their general characteristic is carried out. Based on the study, the following approaches are: organizational, economic, technological, informational and innovative, which have a significant impact on the agricultural activities of the enterprise through the formation of competitive decisions by managers, whose main goal is to achieve predetermined goals and objectives of the main system. conditions of management of competitive positions of the agricultural enterprise. The importance of including each type of analysis in the formation of enterprise strategy in order to achieve a high degree of efficiency of the business entity. The external and internal factors that have an impact on the functioning of the management system for the development of the enterprise, as well as the systematization of goals, principles and patterns of management of this development. The structure of the analysis in the context of its types, namely strategic, current and operational, is systematized and detailed.