DISTRIBUTION CHANNEL STRUCTURE IN TOURISM

In the article deals with distribution as one of the elements ofthe marketing complex in tourism. The paper gives characteristics of types of distribution channels in tourism. It defines channels for the distribution of a tourism product as well as traditional and non–traditional methods and forms of distribution in tourism. The article also analyzes the management of distribution operations in tourism. The strategic goal of tourism development in Ukraine is to create a tourist product that is competitive in the domestic and world markets, capable of meeting the tourist needs of both the Ukrainian population and foreigners to the maximum. And also to ensure, on this basis, the comprehensive development of tourism, the preservation and restoration of historical and cultural heritage, solving problems of filling the state and local budgets, at the expense of the tourism industry and creating new jobs, improving the image of Ukraine as a tourist state at the international level. Therefore, a number of fundamental principles of forming a strategy for the development of the marketing complex of tourism should include—sales. The spatial and temporal isolation of tourist demand from supply increases the relevance of considering this component.