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Prospective of Transformation of Current Models of the Global Pharmaceutical Market
Journal: The Journal of International Economic Policy (Vol.2, No. 17)Publication Date: 2012-12-01
Authors : Yuriy Solodkovskyy; Olha Dovzhenko;
Page : 131-150
Keywords : The global pharmaceutical market; pharmaceutical industry; pharmaceutical companies; medications; generic drugs; blockbuster drugs; E7; blockbuster business model.;
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Abstract
This article thoroughly analyzes the current state of the global pharmaceutical market, defines the key factors for its development and outlines the promising areas of transformation of existing business models of top companies. The forecasted data relating to the market development until 2015 have been investigated. The global, market, technological and organizational factors of transformation of modern model of the global pharmaceutical market have been identified.
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Last modified: 2014-11-20 23:01:57