UNDERSTANDING CUSTOMER ATTITUDE AND OPINION TOWARDS BANKING PRODUCT AND SERVICES IN VIRUDHUNAGAR DISTRICT

Banking services perform an important task in the current situation, focusing on the advanced grading of customers utilizing different products of the bank. Banking facilities are now becoming important to all, which allows customers to undertake different types of work. Bankings which have been developed with the aid of emerging banking products such as Automated teller machine, telephone wallet, telephone financial services, online payments and the conversion of digital funds that have been successfully utilized by customers. The consumers have been actively pursued to reduce moment, resources, and commitment. The sample scale is 200 and work are being done in the district of Virudhunagar. The researcher framed 50 statements related to banking products that have the reflection of customer opinion and it was analyzed by percentage analysis and Multivariate analysis to test the hypothesis and study. The key objective of the work is to discover consumer opinions and attitudes towards different banking items.