A REVIEW OF THE CHALLENGES OF GREEN MARKETING: THE CURRENT SCENARIO

As people become more concerned with the natural environment, businesses have begun to change their behavior in an attempt to address people's "new" concerns. The Green Marketing Market has been revolutionizing the market for years. Efforts are being made by commercial companies to adapt environmentally friendly products to attract custom people. This thesis is an attempt to study the core concepts and ideas of green marketing, the challenges of importance. Green marketing and green marketing deals with various aspects of the current situation.