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The Use of Grammatical Elements to Achieve Persuasion in Advertising in the Print Media in Ghana
Journal: IMPACT : International Journal of Research in Humanities, Arts and Literature (IMPACT : IJRHAL) (Vol.8, No. 11)Publication Date: 2020-11-30
Authors : Richard T. Torto;
Page : 71-86
Keywords : Grammatical Units; Standard Theory; Advertising; Advertisement; Advertiser; Copywriter; English language; Print media; Persuasion; Communication;
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Find it from : Google Scholar
Abstract
Advertising is a type of communication whose ultimate goal is to persuade potential customers of the good qualities of products and services. There are various strategies that advertisers employ in order to persuade their customers to take purchasing decisions. One of them is the designing of an advertisement in which the pictorial images and other graphic designs are prominent.
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Last modified: 2021-04-22 20:55:37