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Fake News during Covid-19 Outbreak: Differentiating Audience’s Age regarding Prior Exposure, Emotion, Susceptibility, Practice, and Forwarding Behaviour

Journal: Media Watch (Vol.12, No. 2)

Publication Date:

Authors : ; ;

Page : 251-264

Keywords : Media; age; COVID-19; fake news; pandemic; audience; behavior;

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This study aimed to explore the differences across age groups regarding factors (prior exposure, susceptibility, emotions, practice, and forwarding behavior) involved in COVID-19 (initial phase) related to fake news. Young adults (18-29 years), middle-aged adults (30-49 years), and older adults (50 years above) participated in the study by filling in a (news clip assisted) questionnaire. The data collected were subjected to statistical analysis using the Kruskal Wallis test, carried out for susceptibility and practice factors. Results revealed that no significant differences existed among the age groups for susceptibility to fake news and their corresponding practice behavior in response to false news. As for the factor of prior exposure, false news seemed to be more widespread than true news. Indifference, disgust, and surprise were observed to be the powerful emotions expressed in response to news across the different age groups. Forwarding behaviors across the different age groups were found to be more or less similar.

Last modified: 2021-05-06 13:48:33