STAFF MOTIVATION THROUGH TRAINING

The article examines the importance of staff motivation to ensure the flexibility of the enterprise. The purpose of the company's development is to accelerate the processes of adaptation to market changes. A model of personnel motivation based on the implementation of the training system is proposed, which contains: research of market demand and consumer values; audit of human resources; formation of a system for teaching skills to the project evaluating the effectiveness of the training program. The necessary conditions for effective motivation are: a positive relationship between the manager and subordinates; education system; corporate culture. Value orientations (endowing people with positive qualities; treating employees as a constantly developing personality; recognizing and positively using individual differences; effectively expressing and using possible feelings; emphasizing real behavior; using status only for organizational purposes; trust in people; willingness to defend one's point vision and take risks; consideration of participation in this process as important for the effective execution of the task; emphasis on cooperation) are maximally taken into account in the proposed model of personnel motivation through training. Measures to minimize the risks of implementing the training system: teamwork; formation of a structural unit of trainers; signing of long-term agreements on certain training programs. Effective implementation of the personnel training system will create a basis for motivation and ensure business success by: improving the results of personnel planning; improvement of the personnel selection system; make the most of the potential of the personnel in achieving the goals of the organization; create a positive social and psychological climate in the team; improve the qualifications, sense of professional responsibility and initiative of the staff; awareness of the social significance of the results obtained and the prestige of this work. The prospect of further research in this direction is the improvement of training techniques for managers.