WORKING WOMEN PREFERENCE AND SATISFACTION OF USING THE READY-TO-EAT FOOD PRODUCTS IN CHENNAI CITY

Aim: The present study aims to assess the working women's Preference and satisfaction of using the Ready-to-Eat products in Chennai city. Data Sources: The study utilized primary and secondary sources of data. The secondary sources of data were obtained from the research articles, newspapers, and weekly magazines. The primary data sources were collected from the working women who are using the Ready-to-Eat food products in the study region—the primary data obtained from working women's workplaces and their residence place. Sampling Technique & Size: The study employed the convenience sampling method. Overall, 300 structured questionnaires were distributed, out of which 291 ϐilled questionnaires were collected from the working women. Findings: The study found that the working women positively preferred for consumption of Ready-to-Eat food products. The working women's felt that the ready-to-eat food products readily available for the preparation of food products. The working women also viewed that the availability of ready-to-eat food products quickly. The study also found that the working women are delighted with the consumption of Ready to Food products in the study area.